How to win awards and crush ROI goals w/Gentry Moyes

Show Notes

Gentry Moyes, Head of Paid Media at Mountain America Credit Union, goes behind the scenes with Dan Marks to unpack the who, what, and why of the MACCEE award winning campaign that Mountain America recently wrapped up that used influencers to authentically promote the, 'My Style,' checking product.

Gentry's background and current role at Mountain America Credit Union
What growth has been like recently at Mountain America Credit Union
Winning the MACCEE award at the premier Marketing Association of Credit Unions MAC event
How the campaign came together
The spark of inspiration based on mountains of analysis
Going behind impressions to track the impact of the campaign on actual sales results
What is next for his award-winning campaign
Key lessons learned on managing the full campaign lifecycle from idea to tracking

Influencers:

The Food Nanny
Cupbop
Devinsupertramp
Studio C

Show Notes

Other Episodes

Episode 2

The value of customer data for M&A w/ Rick Claypoole

Episode 0

How Customer Analytics Drive Promotional Strategies w/ Matt Allen

Episode 0

Current state of the Martech ecosystem and where the puck is going