Tapping growth through a focused strategy w/Janelle Herrera

Top Quartile

Aug 17 2022 | 00:19:52

00:00 / 00:19:52

Show Notes

Janelle Herrera, the head of Marketing and Business Development at OnTap Credit Union talks with Dan Marks about OnTap’s unique mission tied to their roots and it focuses the growth strategy. Dive into the history at the bottom of the bottle on this fascinating Podcast episode of Top Quartile.

How OnTap Credit Union was founded
What exactly is ‘beer culture,’ and how it relates to the credit union’s roots
Where Janelle prioritizes the growth strategy
Leveraging data analytics to inform strategy
Engaging the community in unique ways
Best practices at OnTap Credit Union
Words of advice that Janelle would give to her younger self

Other Episodes

Episode 0

July 07, 2021 • 00:23:41

Digital First High Performance w/ Brent Beardall

President and Chief Executive Officer at Washington Federal Bank, Brent Beardall, talks with host Dan Marks about where WaFd came from and to where...

Episode 0

September 15, 2021 • 00:34:55

How to Build Unbeatable B2B Brands Based on Hundreds of Interviews w/Drew Neisser

B2B Marketing maven, author, and podcaster Drew Neisser sits with host Dan Marks to discuss some of the marketing guidelines outlined in his new...

Episode 0

August 31, 2022 • 00:21:43

Growing deposits at attractive cost by applying advanced data analytics w/Tim Keith

Tim Keith and Dan Marks discuss how smart banks and credit unions are able to apply practical analysis to create a data driven strategy...