Tapping growth through a focused strategy w/Janelle Herrera

Top Quartile

Aug 17 2022 | 00:19:52

00:00 / 00:19:52

Show Notes

Janelle Herrera, the head of Marketing and Business Development at OnTap Credit Union talks with Dan Marks about OnTap’s unique mission tied to their roots and it focuses the growth strategy. Dive into the history at the bottom of the bottle on this fascinating Podcast episode of Top Quartile.

How OnTap Credit Union was founded
What exactly is ‘beer culture,’ and how it relates to the credit union’s roots
Where Janelle prioritizes the growth strategy
Leveraging data analytics to inform strategy
Engaging the community in unique ways
Best practices at OnTap Credit Union
Words of advice that Janelle would give to her younger self

Other Episodes

Episode 0

September 01, 2021 • 00:28:12

The Art and Science of Purposeful Brand Building w/ Aaron Chestnut

Georgia United Credit Union’s Chief Marketing Officer, Aaron Chestnut, joins host Dan Marks to talk branding, mission, the heart of marketing, and how to...

Episode 0

September 29, 2021 • 00:24:28

Loan Growth Best Practices w/Tim Keith

CEO at Infusion Tim Keith talks best practices in growing loans with host Dan Marks based on analyzing billions of industry specific peer data...

Episode 0

November 30, 2022 • 00:20:04

2022 Lessons Learned and Reflections on a Dynamic Year

Top Quartile brings you a special year end episode bringing back guests from the past year to talk about some of the key lessons...