Tapping growth through a focused strategy w/Janelle Herrera

Top Quartile

Aug 17 2022 | 00:19:52

00:00 / 00:19:52

Show Notes

Janelle Herrera, the head of Marketing and Business Development at OnTap Credit Union talks with Dan Marks about OnTap’s unique mission tied to their roots and it focuses the growth strategy. Dive into the history at the bottom of the bottle on this fascinating Podcast episode of Top Quartile.

How OnTap Credit Union was founded
What exactly is ‘beer culture,’ and how it relates to the credit union’s roots
Where Janelle prioritizes the growth strategy
Leveraging data analytics to inform strategy
Engaging the community in unique ways
Best practices at OnTap Credit Union
Words of advice that Janelle would give to her younger self

Other Episodes

Episode 0

August 04, 2021 • 00:22:16

A Brand New Chapter for a Bank with 100 years of History w/ Ed Francis

Ed Francis, Chairman of the Board, President and Chief Executive Officer for InBankshares, Corp and InBank, talks with host Dan Marks about the re-invention...

Episode 0

April 14, 2021 • 00:13:03

Purpose-driven performance w/ James Schenck

James Schenck, President & CEO of PenFed Credit Union and CEO of the PenFed Foundation, talks to Host Dan Marks about pay, performance, and...

Episode 0

March 27, 2023 • 00:33:57

Driving revenue growth through data-driven marketing and sales

Steve Mertz, EVP of Growth & Strategy with People First Federal Credit Union, joins Dan Marks to discuss how their team is leveraging data...