Making a Difference and Driving Growth with Amber Callahan

Top Quartile

Oct 12 2022 | 00:18:12

00:00 / 00:18:12

Show Notes

Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are:

What growth has been like recently at 1st Advantage
1st Advantage’s marketing strategy
How the 70-year legacy of community involvement builds the brand
Using data and analytics as a strong foundation for the entire marketing plan
Best Practices and lessons learned
Advice Amber would give to her younger self

Other Episodes

Episode 0

March 31, 2021 • 00:27:20

Helping communities thrive and fostering payments innovation w/ Douglas Scarboro

Douglas Scarboro, Senior Vice President of the Federal Reserve Bank of St. Louis and Regional Executive in charge of the bank’s Memphis branch talks...

Episode

February 09, 2021 • 00:35:52

Welcome to Top Quartile

Why is Infusion starting a podcast? Because, says Infusion CEO Tim Keith, Infusion has a unique perspective on what’s happening in the community banking...

Episode 0

February 08, 2022 • 00:19:29

Successful Digital Loan Origination Strategies w/ John Deignan

President and CEO of Baker Hill John Deignan talks all things loan growth with host Dan Marks. Highlights from a career spent helping financial...