Making a Difference and Driving Growth with Amber Callahan

Top Quartile

Oct 12 2022 | 00:18:12

00:00 / 00:18:12

Show Notes

Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are:

What growth has been like recently at 1st Advantage
1st Advantage’s marketing strategy
How the 70-year legacy of community involvement builds the brand
Using data and analytics as a strong foundation for the entire marketing plan
Best Practices and lessons learned
Advice Amber would give to her younger self

Other Episodes

Episode 0

April 28, 2021 • 00:30:41

How Customer Analytics Drive Promotional Strategies w/ Matt Allen

In this episode, host Dan Marks and Matt Allen, CMO at Flagstar Bank,  discuss using customer analytics to drive a shift in promotional strategies, ...

Episode 0

October 13, 2021 • 00:13:40

Leveraging FinTech and Crypto Partnerships for Banking Growth w/ Scot Lenoir

Scot Lenoir, Chairman at Evolve Bank and Trust, talks with host Dan Marks about their partnerships in the FinTech and Crypto space and how...

Episode 0

August 31, 2022 • 00:21:43

Growing deposits at attractive cost by applying advanced data analytics w/Tim Keith

Tim Keith and Dan Marks discuss how smart banks and credit unions are able to apply practical analysis to create a data driven strategy...