Making a Difference and Driving Growth with Amber Callahan

Top Quartile

Oct 12 2022 | 00:18:12

00:00 / 00:18:12

Show Notes

Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are:

What growth has been like recently at 1st Advantage
1st Advantage’s marketing strategy
How the 70-year legacy of community involvement builds the brand
Using data and analytics as a strong foundation for the entire marketing plan
Best Practices and lessons learned
Advice Amber would give to her younger self

Other Episodes

Episode 0

July 07, 2021 • 00:23:41

Digital First High Performance w/ Brent Beardall

President and Chief Executive Officer at Washington Federal Bank, Brent Beardall, talks with host Dan Marks about where WaFd came from and to where...

Episode 0

December 14, 2022 • 00:20:30

Top Quartile Guests’ Key Trends for 2023

Top Quartile brings you part 2 of our special year end episode as we talk with a few of this year’s guests on the...

Episode 0

August 18, 2021 • 00:40:33

Observations from the Front Lines of FinTech Growth w/ Sam Kilmer

Cornerstone Advisors’ Sam Kilmer, co-host of The Fintech Hustle, and host Dan Marks discuss the latest technology and data driven growth trends from Sam’s...