Making a Difference and Driving Growth with Amber Callahan

Top Quartile

Oct 12 2022 | 00:18:12

00:00 / 00:18:12

Show Notes

Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are:

What growth has been like recently at 1st Advantage
1st Advantage’s marketing strategy
How the 70-year legacy of community involvement builds the brand
Using data and analytics as a strong foundation for the entire marketing plan
Best Practices and lessons learned
Advice Amber would give to her younger self

Other Episodes

Episode 0

February 05, 2021 • 00:29:59

Welcome to Top Quartile

Why is Infusion starting a podcast? Because, says Infusion CEO Tim Keith, the company has a unique perspective on what’s happening in the community...

Episode 0

August 18, 2021 • 00:40:33

Observations from the Front Lines of FinTech Growth w/ Sam Kilmer

Cornerstone Advisors’ Sam Kilmer, co-host of The Fintech Hustle, and host Dan Marks discuss the latest technology and data driven growth trends from Sam’s...

Episode 0

April 28, 2021 • 00:30:41

How Customer Analytics Drive Promotional Strategies w/ Matt Allen

In this episode, host Dan Marks and Matt Allen, CMO at Flagstar Bank,  discuss using customer analytics to drive a shift in promotional strategies, ...