Making a Difference and Driving Growth with Amber Callahan

Top Quartile

Oct 12 2022 | 00:18:12

00:00 / 00:18:12

Show Notes

Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are:

What growth has been like recently at 1st Advantage
1st Advantage’s marketing strategy
How the 70-year legacy of community involvement builds the brand
Using data and analytics as a strong foundation for the entire marketing plan
Best Practices and lessons learned
Advice Amber would give to her younger self

Other Episodes

Episode 0

November 24, 2021 • 00:22:30

Best Practices in Sales Management w/ Charlie Moon

Business Development Strategist and author of How to Turn Order Takers Into Rainmakers, Charlie Moon, talks about how banks can enhance revenue growth through...

Episode 0

February 05, 2021 • 00:29:59

Welcome to Top Quartile

Why is Infusion starting a podcast? Because, says Infusion CEO Tim Keith, the company has a unique perspective on what’s happening in the community...

Episode 0

May 12, 2021 • 00:29:00

How Core Values Drive Sustainable Performance w/ Shane Loper

Shane Loper, COO at Hancock Whitney Corporation talks to host Dan Marks about how his company’s values and mission relate to achieving top performance,...