Making a Difference and Driving Growth with Amber Callahan

Top Quartile

Oct 12 2022 | 00:18:12

00:00 / 00:18:12

Show Notes

Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are:

What growth has been like recently at 1st Advantage
1st Advantage’s marketing strategy
How the 70-year legacy of community involvement builds the brand
Using data and analytics as a strong foundation for the entire marketing plan
Best Practices and lessons learned
Advice Amber would give to her younger self

Other Episodes

Episode 0

July 20, 2022 • 00:28:23

Credit, Digital Lending, and how to use data in new ways w/Jeff Keltner

Jeff Keltner joins Dan Marks in this episode of Top Quartile to discuss credit, digital lending, and how to use data in new ways...

Episode 0

July 21, 2021 • 00:35:20

How Culture and Personal Brand Drive Higher Performance w/ Natalie Bartholomew

CAO/CMO at Grand Savings Bank, Natalie Bartholomew, AKA The Girl Banker, talks with host Dan Marks about her role in driving growth by creating...

Episode 0

May 24, 2022 • 00:25:57

How to use Digital Channels to Drive Tangible Growth w/Tim Keith

Tim Keith and Dan Marks provide an introduction and overview of the best practices to actually use Digital Marketing to drive tangible measurable growth....