Making a Difference and Driving Growth with Amber Callahan

Top Quartile

Oct 12 2022 | 00:18:12

00:00 / 00:18:12

Show Notes

Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are:

What growth has been like recently at 1st Advantage
1st Advantage’s marketing strategy
How the 70-year legacy of community involvement builds the brand
Using data and analytics as a strong foundation for the entire marketing plan
Best Practices and lessons learned
Advice Amber would give to her younger self

Other Episodes

Episode 0

September 14, 2022 • 00:26:54

Understanding customer needs and the innovation agenda w/Rilla Delorier

Rilla Delorier, who sits on multiple bank and fintech boards, joins Dan Marks on this episode to discuss how banks can ensure innovation gets...

Episode 0

March 10, 2022 • 00:16:22

Agility and Change Management w/ Amy Tharrington

State Employees’ Credit Union’s SVP of Marketing, Amy Tharrington, talks about agility and change management to build brands with host Dan Marks. Including: •...

Episode 0

March 27, 2023 • 00:33:57

Driving revenue growth through data-driven marketing and sales

Steve Mertz, EVP of Growth & Strategy with People First Federal Credit Union, joins Dan Marks to discuss how their team is leveraging data...