Making a Difference and Driving Growth with Amber Callahan

Top Quartile

Oct 12 2022 | 00:18:12

00:00 / 00:18:12

Show Notes

Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are:

What growth has been like recently at 1st Advantage
1st Advantage’s marketing strategy
How the 70-year legacy of community involvement builds the brand
Using data and analytics as a strong foundation for the entire marketing plan
Best Practices and lessons learned
Advice Amber would give to her younger self

Other Episodes

Episode 0

November 30, 2022 • 00:20:04

2022 Lessons Learned and Reflections on a Dynamic Year

Top Quartile brings you a special year end episode bringing back guests from the past year to talk about some of the key lessons...

Episode 0

May 03, 2023 • 00:38:32

Using data to increase relevance and build better relationships

David Hall, SVP, DX Director with Bank of Hawaii, joins Dan Marks to discuss key lessons learned during his history working across the front...

Episode 0

July 21, 2021 • 00:35:20

How Culture and Personal Brand Drive Higher Performance w/ Natalie Bartholomew

CAO/CMO at Grand Savings Bank, Natalie Bartholomew, AKA The Girl Banker, talks with host Dan Marks about her role in driving growth by creating...