Making a Difference and Driving Growth with Amber Callahan

Top Quartile

Oct 12 2022 | 00:18:12

00:00 / 00:18:12

Show Notes

Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are:

What growth has been like recently at 1st Advantage
1st Advantage’s marketing strategy
How the 70-year legacy of community involvement builds the brand
Using data and analytics as a strong foundation for the entire marketing plan
Best Practices and lessons learned
Advice Amber would give to her younger self

Other Episodes

Episode 0

June 08, 2022 • 00:30:01

Accelerating the buying journey through advanced CRM technology w/Nick Holland

Nicholas Holland and Dan Marks explore lessons learned from Nick’s perspective as a marketer and now head of product at HubSpot – a leading...

Episode 0

April 14, 2021 • 00:13:03

Purpose-driven performance w/ James Schenck

James Schenck, President & CEO of PenFed Credit Union and CEO of the PenFed Foundation, talks to Host Dan Marks about pay, performance, and...

Episode

February 09, 2021 • 00:35:52

Welcome to Top Quartile

Why is Infusion starting a podcast? Because, says Infusion CEO Tim Keith, Infusion has a unique perspective on what’s happening in the community banking...