Making a Difference and Driving Growth with Amber Callahan

Top Quartile

Oct 12 2022 | 00:18:12

00:00 / 00:18:12

Show Notes

Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are:

What growth has been like recently at 1st Advantage
1st Advantage’s marketing strategy
How the 70-year legacy of community involvement builds the brand
Using data and analytics as a strong foundation for the entire marketing plan
Best Practices and lessons learned
Advice Amber would give to her younger self

Other Episodes

Episode 0

October 25, 2023 • 00:37:47

Using behavioral data to drive member experience improvements

David Eldred, Chief Experience Officer of Solarity Credit Union, joins Dan Marks to discuss how he has used practical behavior-driven data to be a...

Episode 0

December 21, 2021 • 00:19:17

Lessons Learned 2021 Wrap-up Roundtable

We bring back some of the guests that were part of the inaugural year of Top Quartile for a roundtable discussion about key lessons...

Episode 0

February 17, 2021 • 00:18:48

High-performance branding w/ Katie Grover

Host Dan Marks and Katie Grover, SVP and Marketing Director at Fidelity Bank, discuss high-performance branding in the world of community banking, including: Katie’s...