How Customer Analytics Drive Promotional Strategies w/ Matt Allen

Top Quartile

Apr 28 2021 | 00:30:41

00:00 / 00:30:41

Show Notes

In this episode, host Dan Marks and Matt Allen, CMO at Flagstar Bank,  discuss using customer analytics to drive a shift in promotional strategies, including: 

Research and analysis used to identify opportunity to shift marketing strategies
Gaining buy-in for that strategic shift
Outcomes and impact from this strategy
Actionable insight on implementing a relationship-based approach to marketing
Matt’s advice to his younger self

Connect with Matt on LinkedIn 

Visit Flagstar’s website

Other Episodes

Episode 0

September 29, 2021 • 00:24:28

Loan Growth Best Practices w/Tim Keith

CEO at Infusion Tim Keith talks best practices in growing loans with host Dan Marks based on analyzing billions of industry specific peer data...

Episode 0

September 26, 2023 • 00:27:15

A leading Chief Digital Officer’s perspective on growth

Description: Doug Peacock, EVP and Chief Digital Officer of Associated Bank, joins Dan Marks to discuss how he is leading a Digital First/Product First...

Episode 0

April 14, 2021 • 00:13:03

Purpose-driven performance w/ James Schenck

James Schenck, President & CEO of PenFed Credit Union and CEO of the PenFed Foundation, talks to Host Dan Marks about pay, performance, and...