How Customer Analytics Drive Promotional Strategies w/ Matt Allen

Top Quartile

Apr 28 2021 | 00:30:41

00:00 / 00:30:41

Show Notes

In this episode, host Dan Marks and Matt Allen, CMO at Flagstar Bank,  discuss using customer analytics to drive a shift in promotional strategies, including: 

Research and analysis used to identify opportunity to shift marketing strategies
Gaining buy-in for that strategic shift
Outcomes and impact from this strategy
Actionable insight on implementing a relationship-based approach to marketing
Matt’s advice to his younger self

Connect with Matt on LinkedIn 

Visit Flagstar’s website

Other Episodes

Episode 0

September 29, 2021 • 00:24:28

Loan Growth Best Practices w/Tim Keith

CEO at Infusion Tim Keith talks best practices in growing loans with host Dan Marks based on analyzing billions of industry specific peer data...

Episode 0

February 23, 2022 • 00:14:47

How My Training As A Creative Prepared Me To Lead The Brand w/ Kristen Curette

Community Resource Credit Union’s Marketing Director, Kristen Curette, talks all things design, digital, community, and leadership with host Dan Marks. Highlights include: Big digital...

Episode 0

June 22, 2022 • 00:27:47

How culture and niche focus drives sustained growth at attractive ROEs w/Sean Kouplen

Sean Kouplen and Dan Marks discuss the culture of support and giving that Regent Bank has been thriving on both internally and externally, and...