How Customer Analytics Drive Promotional Strategies w/ Matt Allen

Top Quartile

Apr 28 2021 | 00:30:41

00:00 / 00:30:41

Show Notes

In this episode, host Dan Marks and Matt Allen, CMO at Flagstar Bank,  discuss using customer analytics to drive a shift in promotional strategies, including: 

Research and analysis used to identify opportunity to shift marketing strategies
Gaining buy-in for that strategic shift
Outcomes and impact from this strategy
Actionable insight on implementing a relationship-based approach to marketing
Matt’s advice to his younger self

Connect with Matt on LinkedIn 

Visit Flagstar’s website

Other Episodes

Episode 0

March 14, 2023 • 00:31:25

Building essential leadership muscles for strong growth

D.G. Markwell with Credit Union Leaders joins Dan Marks to discuss leadership skills, best practices, and habits that will be essential to maintain strong...

Episode 0

February 23, 2022 • 00:14:47

How My Training As A Creative Prepared Me To Lead The Brand w/ Kristen Curette

Community Resource Credit Union’s Marketing Director, Kristen Curette, talks all things design, digital, community, and leadership with host Dan Marks. Highlights include: Big digital...

Episode

February 09, 2021 • 00:35:52

Welcome to Top Quartile

Why is Infusion starting a podcast? Because, says Infusion CEO Tim Keith, Infusion has a unique perspective on what’s happening in the community banking...