How Customer Analytics Drive Promotional Strategies w/ Matt Allen

Top Quartile

Apr 28 2021 | 00:30:41

00:00 / 00:30:41

Show Notes

In this episode, host Dan Marks and Matt Allen, CMO at Flagstar Bank,  discuss using customer analytics to drive a shift in promotional strategies, including: 

Research and analysis used to identify opportunity to shift marketing strategies
Gaining buy-in for that strategic shift
Outcomes and impact from this strategy
Actionable insight on implementing a relationship-based approach to marketing
Matt’s advice to his younger self

Connect with Matt on LinkedIn 

Visit Flagstar’s website

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