How Customer Analytics Drive Promotional Strategies w/ Matt Allen

Top Quartile

Apr 28 2021 | 00:30:41

00:00 / 00:30:41

Show Notes

In this episode, host Dan Marks and Matt Allen, CMO at Flagstar Bank,  discuss using customer analytics to drive a shift in promotional strategies, including: 

Research and analysis used to identify opportunity to shift marketing strategies
Gaining buy-in for that strategic shift
Outcomes and impact from this strategy
Actionable insight on implementing a relationship-based approach to marketing
Matt’s advice to his younger self

Connect with Matt on LinkedIn 

Visit Flagstar’s website

Other Episodes

Episode 0

January 04, 2022 • 00:18:25

Key Trends Shaping 2022 Roundtable

Several key thought leaders share their perspective on key trends shaping 2022. Check out the video version of this episode on Youtube. Guests appearing...

Episode 0

March 23, 2022 • 00:13:53

The Digital First Brand and Marketing Strategy w/ Amber Fielder

Chief Marketing Officer at USE Credit Union, Amber Fielder, talks marketing strategy and her “Digital First” approach with host Dan Marks. Including: Amber’s marketing...

Episode 0

September 01, 2021 • 00:28:12

The Art and Science of Purposeful Brand Building w/ Aaron Chestnut

Georgia United Credit Union’s Chief Marketing Officer, Aaron Chestnut, joins host Dan Marks to talk branding, mission, the heart of marketing, and how to...