A leading Chief Digital Officer’s perspective on growth

Show Notes

Description: Doug Peacock, EVP and Chief Digital Officer of Associated Bank, joins Dan Marks to discuss how he is leading a Digital First/Product First strategic initiative to use digital channels to enhance the overall customer experience and profitable revenue growth at the bank. Key points covered include:

Background and current role
Growth at Associated Bank
The key growth drivers digital channels enable at the bank
How advanced data analytics informs strategy and the impact AI will have
Prioritizing engagement, retention, and originations with digital channel capabilities
How the digital experience supports sales both in the digital channel and in other channels
The changing role of the contact center to support the overall experience
The importance of developing curiosity as a key leadership trait

Show Notes

Other Episodes

Episode 2

The value of customer data for M&A w/ Rick Claypoole

Episode 0

Using behavioral data to drive member experience improvements

Episode 0

Tapping growth through a focused strategy w/Janelle Herrera