Current state of the Martech ecosystem and where the puck is going

August 23, 2023 • 00:37:20
Current state of the Martech ecosystem and where the puck is going
Top Quartile
Current state of the Martech ecosystem and where the puck is going

Aug 23 2023 | 00:37:20

/

Show Notes

Scott Brinker, Editor at chiefmartec.com and VP of Platform Ecosystem at HubSpot, joins Dan Marks to discuss what the current state of the art looks like in the world of Marketing Data, Marketing Automation, AI, and the interaction of the different market participants.    Key points covered include:  
  1. Scott’s background and experience in the space both as a founder of chiefmartec.com and in his current role.
  2. Key trends related to marketing data, AI, and no code/low code capabilities.
  3. How the landscape has changed since first-generation platforms such as Unica, Eloqua, and Marketo.
  4. The key benefit of a platform-based approach and how it is particularly relevant in periods of rapid innovation.
  5. Key considerations in highly regulated industries like financial services.
  6. Does Scott have a crystal ball that reveals the key trends to watch over the next 3-5 years? Tune in to find out. 
Previous Episode
Next Episode

Other Episodes

Episode 0

November 17, 2021 • 00:19:35
Episode Cover

The Inside Story of Pinnacle’s Growth w/ Sarae Janes Lewis

Senior Vice President and Director of Associate and Client Experience at Pinnacle Financial Partners, Sarae Janes Lewis, talks with host Dan Marks about how ...

Listen

Episode 0

June 08, 2022 • 00:30:01
Episode Cover

Accelerating the buying journey through advanced CRM technology w/Nick Holland

Nicholas Holland and Dan Marks explore lessons learned from Nick’s perspective as a marketer and now head of product at HubSpot – a leading...

Listen

Episode 0

September 15, 2021 • 00:34:55
Episode Cover

How to Build Unbeatable B2B Brands Based on Hundreds of Interviews w/Drew Neisser 

B2B Marketing maven, author, and podcaster Drew Neisser sits with host Dan Marks to discuss some of the marketing guidelines outlined in his new...

Listen