Current state of the Martech ecosystem and where the puck is going

August 23, 2023 • 00:37:20
Current state of the Martech ecosystem and where the puck is going
Top Quartile
Current state of the Martech ecosystem and where the puck is going

Aug 23 2023 | 00:37:20

/

Show Notes

Scott Brinker, Editor at chiefmartec.com and VP of Platform Ecosystem at HubSpot, joins Dan Marks to discuss what the current state of the art looks like in the world of Marketing Data, Marketing Automation, AI, and the interaction of the different market participants.    Key points covered include:  
  1. Scott’s background and experience in the space both as a founder of chiefmartec.com and in his current role.
  2. Key trends related to marketing data, AI, and no code/low code capabilities.
  3. How the landscape has changed since first-generation platforms such as Unica, Eloqua, and Marketo.
  4. The key benefit of a platform-based approach and how it is particularly relevant in periods of rapid innovation.
  5. Key considerations in highly regulated industries like financial services.
  6. Does Scott have a crystal ball that reveals the key trends to watch over the next 3-5 years? Tune in to find out. 
Previous Episode
Next Episode

Other Episodes

Episode 0

November 17, 2021 • 00:19:35
Episode Cover

The Inside Story of Pinnacle’s Growth w/ Sarae Janes Lewis

Senior Vice President and Director of Associate and Client Experience at Pinnacle Financial Partners, Sarae Janes Lewis, talks with host Dan Marks about how ...

Listen

Episode 0

May 03, 2023 • 00:38:32
Episode Cover

Using data to increase relevance and build better relationships

David Hall, SVP, DX Director with Bank of Hawaii, joins Dan Marks to discuss key lessons learned during his history working across the front...

Listen

Episode 0

May 26, 2021 • 00:29:13
Episode Cover

How Signage and Physical Branding Contributes to Growth w/ Kyle Edmonds

 Kyle Edmonds, VP and Partner at Mitchell Signs, talks about the importance of physical branding with host Dan Marks, including:   Signage trends and changes...

Listen