Key marketing trends w/ John Oxford

March 17, 2021 • 00:31:13
Key marketing trends w/ John Oxford
Top Quartile
Key marketing trends w/ John Oxford

Mar 17 2021 | 00:31:13

/

Show Notes

John Oxford, SVP and Director of Marketing for Renasant Bank and author of the book No More Next Time: Marketing in the Age of Distraction, discusses the latest marketing trends for banks with host Dan Marks:  
  • Bonus: hear the story behind the SEC Shorts YouTube channel 
  • The idea behind John’s book 
  • Why branding is crucial for banks, and why banks typically don’t do branding at a high level 
  • How and why banks should leverage social media 
  • The importance of “retargeting” 
  • The effectiveness of email marketing and marketing automation for banks 
  • How audience, channel, and message work together to drive impact 
  • John’s take on SMS marketing 
  • John’s advice to his younger self 

Connect with John on LinkedIn  

Check out John’s Book, No More Next Time: Marketing in the Age of Distraction 

Visit Renasant Bank online 

Previous Episode
Next Episode

Other Episodes

Episode 0

June 22, 2022 • 00:27:47
Episode Cover

How culture and niche focus drives sustained growth at attractive ROEs w/Sean Kouplen

Sean Kouplen and Dan Marks discuss the culture of support and giving that Regent Bank has been thriving on both internally and externally, and...

Listen

Episode 0

April 14, 2021 • 00:13:03
Episode Cover

Purpose-driven performance w/ James Schenck

James Schenck, President & CEO of PenFed Credit Union and CEO of the PenFed Foundation, talks to Host Dan Marks about pay, performance, and...

Listen

Episode 0

January 18, 2023 • 00:24:38
Episode Cover

Insights from Banking and Fintech with Ashish Agarwal

Ashish Agarwal, CMO at Kin Insurance (previously with Prosper), joins Dan Marks to discuss leaning in with strong analytics, customer, and commercial orientation and...

Listen