Key marketing trends w/ John Oxford

March 17, 2021 • 00:31:13
Key marketing trends w/ John Oxford
Top Quartile
Key marketing trends w/ John Oxford

Mar 17 2021 | 00:31:13

/

Show Notes

John Oxford, SVP and Director of Marketing for Renasant Bank and author of the book No More Next Time: Marketing in the Age of Distraction, discusses the latest marketing trends for banks with host Dan Marks:  
  • Bonus: hear the story behind the SEC Shorts YouTube channel 
  • The idea behind John’s book 
  • Why branding is crucial for banks, and why banks typically don’t do branding at a high level 
  • How and why banks should leverage social media 
  • The importance of “retargeting” 
  • The effectiveness of email marketing and marketing automation for banks 
  • How audience, channel, and message work together to drive impact 
  • John’s take on SMS marketing 
  • John’s advice to his younger self 

Connect with John on LinkedIn  

Check out John’s Book, No More Next Time: Marketing in the Age of Distraction 

Visit Renasant Bank online 

Previous Episode
Next Episode

Other Episodes

Episode 0

September 15, 2021 • 00:34:55
Episode Cover

How to Build Unbeatable B2B Brands Based on Hundreds of Interviews w/Drew Neisser 

B2B Marketing maven, author, and podcaster Drew Neisser sits with host Dan Marks to discuss some of the marketing guidelines outlined in his new...

Listen

Episode 0

July 07, 2021 • 00:23:41
Episode Cover

Digital First High Performance w/ Brent Beardall

President and Chief Executive Officer at Washington Federal Bank, Brent Beardall, talks with host Dan Marks about where WaFd came from and to where...

Listen

Episode 0

May 24, 2022 • 00:25:57
Episode Cover

How to use Digital Channels to Drive Tangible Growth w/Tim Keith

Tim Keith and Dan Marks provide an introduction and overview of the best practices to actually use Digital Marketing to drive tangible measurable growth....

Listen