Key marketing trends w/ John Oxford

March 17, 2021 • 00:31:13
Key marketing trends w/ John Oxford
Top Quartile
Key marketing trends w/ John Oxford

Mar 17 2021 | 00:31:13

/

Show Notes

John Oxford, SVP and Director of Marketing for Renasant Bank and author of the book No More Next Time: Marketing in the Age of Distraction, discusses the latest marketing trends for banks with host Dan Marks:  
  • Bonus: hear the story behind the SEC Shorts YouTube channel 
  • The idea behind John’s book 
  • Why branding is crucial for banks, and why banks typically don’t do branding at a high level 
  • How and why banks should leverage social media 
  • The importance of “retargeting” 
  • The effectiveness of email marketing and marketing automation for banks 
  • How audience, channel, and message work together to drive impact 
  • John’s take on SMS marketing 
  • John’s advice to his younger self 

Connect with John on LinkedIn  

Check out John’s Book, No More Next Time: Marketing in the Age of Distraction 

Visit Renasant Bank online 

Previous Episode
Next Episode

Other Episodes

Episode

February 09, 2021 • 00:35:52
Episode Cover

Welcome to Top Quartile

Why is Infusion starting a podcast? Because, says Infusion CEO Tim Keith, Infusion has a unique perspective on what’s happening in the community banking...

Listen

Episode 0

August 31, 2022 • 00:21:43
Episode Cover

Growing deposits at attractive cost by applying advanced data analytics w/Tim Keith

Tim Keith and Dan Marks discuss how smart banks and credit unions are able to apply practical analysis to create a data driven strategy...

Listen

Episode 0

October 12, 2022 • 00:18:12
Episode Cover

Making a Difference and Driving Growth with Amber Callahan

Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth...

Listen