ROI Attribution w/ Tim Keith

Top Quartile

Jun 09 2021 | 00:34:52

00:00 / 00:34:52

Show Notes

Infusion CEO Tim Keith talks ROI tracking and multi-channel attribution amongst the impending “cookie-pocalypse” with host Dan Marks, including:

How do we practically link outcomes to key marketing activities to understand impact?
How do we avoid stopping short and only looking at activity metrics like impressions and clicks?
How can you put in place a practical measurement framework that avoids crumbling under its own weight of complexity?
How to solve tracking outcomes across devices
Best practices and practical tips based on decades of experience

Connect with Tim on LinkedIn

Visit Infusion Marketing Group to learn more about how their knowledge, data, and marketing expertise helps community banks and credit unions grow their business

Other Episodes

Episode 0

September 01, 2021 • 00:28:12

The Art and Science of Purposeful Brand Building w/ Aaron Chestnut

Georgia United Credit Union’s Chief Marketing Officer, Aaron Chestnut, joins host Dan Marks to talk branding, mission, the heart of marketing, and how to...

Episode 2

February 07, 2021 • 00:43:27

The value of customer data for M&A w/ Rick Claypoole

Why is customer analytics crucial for planning and executing a bank or credit union merger or acquisition? In this episode, Host Dan Marks and...

Episode 0

August 17, 2022 • 00:19:52

Tapping growth through a focused strategy w/Janelle Herrera

Janelle Herrera, the head of Marketing and Business Development at OnTap Credit Union talks with Dan Marks about OnTap’s unique mission tied to their...