ROI Attribution w/ Tim Keith

Top Quartile

Jun 09 2021 | 00:34:52

00:00 / 00:34:52

Show Notes

Infusion CEO Tim Keith talks ROI tracking and multi-channel attribution amongst the impending “cookie-pocalypse” with host Dan Marks, including:

How do we practically link outcomes to key marketing activities to understand impact?
How do we avoid stopping short and only looking at activity metrics like impressions and clicks?
How can you put in place a practical measurement framework that avoids crumbling under its own weight of complexity?
How to solve tracking outcomes across devices
Best practices and practical tips based on decades of experience

Connect with Tim on LinkedIn

Visit Infusion Marketing Group to learn more about how their knowledge, data, and marketing expertise helps community banks and credit unions grow their business

Other Episodes

Episode 0

September 15, 2021 • 00:34:55

How to Build Unbeatable B2B Brands Based on Hundreds of Interviews w/Drew Neisser

B2B Marketing maven, author, and podcaster Drew Neisser sits with host Dan Marks to discuss some of the marketing guidelines outlined in his new...

Episode 0

May 26, 2021 • 00:29:13

How Signage and Physical Branding Contributes to Growth w/ Kyle Edmonds

Kyle Edmonds, VP and Partner at Mitchell Signs, talks about the importance of physical branding with host Dan Marks, including: Signage trends and changes...

Episode 0

April 28, 2021 • 00:30:41

How Customer Analytics Drive Promotional Strategies w/ Matt Allen

In this episode, host Dan Marks and Matt Allen, CMO at Flagstar Bank,  discuss using customer analytics to drive a shift in promotional strategies, ...