ROI Attribution w/ Tim Keith

Top Quartile

Jun 09 2021 | 00:34:52

00:00 / 00:34:52

Show Notes

Infusion CEO Tim Keith talks ROI tracking and multi-channel attribution amongst the impending “cookie-pocalypse” with host Dan Marks, including:

How do we practically link outcomes to key marketing activities to understand impact?
How do we avoid stopping short and only looking at activity metrics like impressions and clicks?
How can you put in place a practical measurement framework that avoids crumbling under its own weight of complexity?
How to solve tracking outcomes across devices
Best practices and practical tips based on decades of experience

Connect with Tim on LinkedIn

Visit Infusion Marketing Group to learn more about how their knowledge, data, and marketing expertise helps community banks and credit unions grow their business

Other Episodes

Episode 0

February 05, 2021 • 00:29:59

Welcome to Top Quartile

Why is Infusion starting a podcast? Because, says Infusion CEO Tim Keith, the company has a unique perspective on what’s happening in the community...

Episode 0

September 14, 2022 • 00:26:54

Understanding customer needs and the innovation agenda w/Rilla Delorier

Rilla Delorier, who sits on multiple bank and fintech boards, joins Dan Marks on this episode to discuss how banks can ensure innovation gets...

Episode 0

April 14, 2021 • 00:13:03

Purpose-driven performance w/ James Schenck

James Schenck, President & CEO of PenFed Credit Union and CEO of the PenFed Foundation, talks to Host Dan Marks about pay, performance, and...