ROI Attribution w/ Tim Keith

Top Quartile

Jun 09 2021 | 00:34:52

00:00 / 00:34:52

Show Notes

Infusion CEO Tim Keith talks ROI tracking and multi-channel attribution amongst the impending “cookie-pocalypse” with host Dan Marks, including:

How do we practically link outcomes to key marketing activities to understand impact?
How do we avoid stopping short and only looking at activity metrics like impressions and clicks?
How can you put in place a practical measurement framework that avoids crumbling under its own weight of complexity?
How to solve tracking outcomes across devices
Best practices and practical tips based on decades of experience

Connect with Tim on LinkedIn

Visit Infusion Marketing Group to learn more about how their knowledge, data, and marketing expertise helps community banks and credit unions grow their business

Other Episodes

Episode 0

November 08, 2023 • 00:23:12

Strategies for smart growth going into 2024

Description: Chris Nichols, Director of Capital Markets at SouthState Bank discusses key strategies for growth in the current environment with Dan Marks. Key points...

Episode 0

August 23, 2023 • 00:37:20

Current state of the Martech ecosystem and where the puck is going

Scott Brinker, Editor at chiefmartec.com and VP of Platform Ecosystem at HubSpot, joins Dan Marks to discuss what the current state of the art...

Episode 0

March 31, 2021 • 00:27:20

Helping communities thrive and fostering payments innovation w/ Douglas Scarboro

Douglas Scarboro, Senior Vice President of the Federal Reserve Bank of St. Louis and Regional Executive in charge of the bank’s Memphis branch talks...