ROI Attribution w/ Tim Keith

Top Quartile

Jun 09 2021 | 00:34:52

00:00 / 00:34:52

Show Notes

Infusion CEO Tim Keith talks ROI tracking and multi-channel attribution amongst the impending “cookie-pocalypse” with host Dan Marks, including:

How do we practically link outcomes to key marketing activities to understand impact?
How do we avoid stopping short and only looking at activity metrics like impressions and clicks?
How can you put in place a practical measurement framework that avoids crumbling under its own weight of complexity?
How to solve tracking outcomes across devices
Best practices and practical tips based on decades of experience

Connect with Tim on LinkedIn

Visit Infusion Marketing Group to learn more about how their knowledge, data, and marketing expertise helps community banks and credit unions grow their business

Other Episodes

Episode 0

June 22, 2022 • 00:27:47

How culture and niche focus drives sustained growth at attractive ROEs w/Sean Kouplen

Sean Kouplen and Dan Marks discuss the culture of support and giving that Regent Bank has been thriving on both internally and externally, and...

Episode 0

August 04, 2021 • 00:22:16

A Brand New Chapter for a Bank with 100 years of History w/ Ed Francis

Ed Francis, Chairman of the Board, President and Chief Executive Officer for InBankshares, Corp and InBank, talks with host Dan Marks about the re-invention...

Episode 0

November 08, 2023 • 00:23:12

Strategies for smart growth going into 2024

Description: Chris Nichols, Director of Capital Markets at SouthState Bank discusses key strategies for growth in the current environment with Dan Marks. Key points...