The Art and Science of Purposeful Brand Building w/ Aaron Chestnut

Georgia United Credit Union’s Chief Marketing Officer, Aaron Chestnut, joins host Dan Marks to talk branding, mission, the heart of marketing, and how to build an analytic-driven marketing culture! Highlights include: 

• Aaron’s role at Georgia United (plus his company band!) 
• Recent growth at Georgia United 
• GU’s mission to serve, and why a company should walk the walk 
• Aaron’s unique history building brands and how it helps Georgia United grow 
• How “Freedom to Fail” leads to more winning 
• Balancing the art and science of marketing 
• The Jurassic Park Principle 
• Aaron’s take on working for a company with a powerful culture and brand 
• Aaron’s advice to his younger self as he moved from consumer products to financial services 

 Visit Georgia United’s website and check out the GUCU Foundation 

Follow #GUCUCares on social media: Facebook Instagram Twitter Youtube 

Connect with Aaron and Georgia United on LinkedIn