The Digital First Brand and Marketing Strategy w/ Amber Fielder

Top Quartile

Mar 23 2022 | 00:13:53

00:00 / 00:13:53

Show Notes

Chief Marketing Officer at USE Credit Union, Amber Fielder, talks marketing strategy and her “Digital First” approach with host Dan Marks. Including:

Amber’s marketing and sustainability background
Growth at USE
The brand journey
Surprising data driven insights that drive strategy
How Digital First comes to life in marketing
How Digital First comes to life in the branch
Amber’s advice to her younger self

USE website

Connect with Amber on LinkedIn

Amber serves on the board of the Marketing Association of Credit Unions

MAC spring conference

Other Episodes

Episode 0

September 29, 2021 • 00:24:28

Loan Growth Best Practices w/Tim Keith

CEO at Infusion Tim Keith talks best practices in growing loans with host Dan Marks based on analyzing billions of industry specific peer data...

Episode 0

May 24, 2022 • 00:25:57

How to use Digital Channels to Drive Tangible Growth w/Tim Keith

Tim Keith and Dan Marks provide an introduction and overview of the best practices to actually use Digital Marketing to drive tangible measurable growth....

Episode 0

August 04, 2021 • 00:22:16

A Brand New Chapter for a Bank with 100 years of History w/ Ed Francis

Ed Francis, Chairman of the Board, President and Chief Executive Officer for InBankshares, Corp and InBank, talks with host Dan Marks about the re-invention...