The Digital First Brand and Marketing Strategy w/ Amber Fielder

Top Quartile

Mar 23 2022 | 00:13:53

00:00 / 00:13:53

Show Notes

Chief Marketing Officer at USE Credit Union, Amber Fielder, talks marketing strategy and her “Digital First” approach with host Dan Marks. Including:

Amber’s marketing and sustainability background
Growth at USE
The brand journey
Surprising data driven insights that drive strategy
How Digital First comes to life in marketing
How Digital First comes to life in the branch
Amber’s advice to her younger self

USE website

Connect with Amber on LinkedIn

Amber serves on the board of the Marketing Association of Credit Unions

MAC spring conference

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