The Digital First Brand and Marketing Strategy w/ Amber Fielder

Top Quartile

Mar 23 2022 | 00:13:53

00:00 / 00:13:53

Show Notes

Chief Marketing Officer at USE Credit Union, Amber Fielder, talks marketing strategy and her “Digital First” approach with host Dan Marks. Including:

Amber’s marketing and sustainability background
Growth at USE
The brand journey
Surprising data driven insights that drive strategy
How Digital First comes to life in marketing
How Digital First comes to life in the branch
Amber’s advice to her younger self

USE website

Connect with Amber on LinkedIn

Amber serves on the board of the Marketing Association of Credit Unions

MAC spring conference

Other Episodes

Episode 0

September 29, 2021 • 00:24:28

Loan Growth Best Practices w/Tim Keith

CEO at Infusion Tim Keith talks best practices in growing loans with host Dan Marks based on analyzing billions of industry specific peer data...

Episode 0

August 18, 2021 • 00:40:33

Observations from the Front Lines of FinTech Growth w/ Sam Kilmer

Cornerstone Advisors’ Sam Kilmer, co-host of The Fintech Hustle, and host Dan Marks discuss the latest technology and data driven growth trends from Sam’s...

Episode 0

July 07, 2021 • 00:23:41

Digital First High Performance w/ Brent Beardall

President and Chief Executive Officer at Washington Federal Bank, Brent Beardall, talks with host Dan Marks about where WaFd came from and to where...