High-performance branding w/ Katie Grover

February 17, 2021 • 00:18:48
High-performance branding w/ Katie Grover
Top Quartile
High-performance branding w/ Katie Grover

Feb 17 2021 | 00:18:48

/

Show Notes

Host Dan Marks and Katie Grover, SVP and Marketing Director at Fidelity Bank,  discuss high-performance branding in the world of community banking, including: 
  • Katie’s definition of “high-performance branding” 
  • How Fidelity’s core values have shaped the bank’s brand 
  • The ideal set of buying personas Fidelity’s brand is crafted to reach 
  • Strategy driving the brand’s visual identity 
  • How customer experience and community involvement help “prove” Fidelity’s brand values 
  • The roles that targeted or addressable marketing, such as digital and direct mail, play in building the Fidelity brand 
  • Katie’s advice to her younger self 

Connect with Katie on LinkedIn  

Visit Fidelity Bank online 

Check out the Bravely Onward website 

Read about Bravely Onward in The Wichita Eagle 

Previous Episode
Next Episode

Other Episodes

Episode 0

June 08, 2022 • 00:30:01
Episode Cover

Accelerating the buying journey through advanced CRM technology w/Nick Holland

Nicholas Holland and Dan Marks explore lessons learned from Nick’s perspective as a marketer and now head of product at HubSpot – a leading...

Listen

Episode 0

March 31, 2021 • 00:27:20
Episode Cover

Helping communities thrive and fostering payments innovation w/ Douglas Scarboro

Douglas Scarboro, Senior Vice President of the Federal Reserve Bank of St. Louis and Regional Executive in charge of the bank’s Memphis branch talks...

Listen

Episode 0

December 21, 2021 • 00:19:17
Episode Cover

Lessons Learned 2021 Wrap-up Roundtable

We bring back some of the guests that were part of the inaugural year of Top Quartile for a roundtable discussion about key lessons...

Listen