High-performance branding w/ Katie Grover

Show Notes

Host Dan Marks and Katie Grover, SVP and Marketing Director at Fidelity Bank, discuss high-performance branding in the world of community banking, including:

Katie’s definition of “high-performance branding”
How Fidelity’s core values have shaped the bank’s brand
The ideal set of buying personas Fidelity’s brand is crafted to reach
Strategy driving the brand’s visual identity
How customer experience and community involvement help “prove” Fidelity’s brand values
The roles that targeted or addressable marketing, such as digital and direct mail, play in building the Fidelity brand
Katie’s advice to her younger self

Connect with Katie on LinkedIn

Visit Fidelity Bank online

Check out the Bravely Onward website

Read about Bravely Onward in The Wichita Eagle

Show Notes

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