High-performance branding w/ Katie Grover

February 17, 2021 • 00:18:48
High-performance branding w/ Katie Grover
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High-performance branding w/ Katie Grover

Feb 17 2021 | 00:18:48

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Show Notes

Host Dan Marks and Katie Grover, SVP and Marketing Director at Fidelity Bank,  discuss high-performance branding in the world of community banking, including: 
  • Katie’s definition of “high-performance branding” 
  • How Fidelity’s core values have shaped the bank’s brand 
  • The ideal set of buying personas Fidelity’s brand is crafted to reach 
  • Strategy driving the brand’s visual identity 
  • How customer experience and community involvement help “prove” Fidelity’s brand values 
  • The roles that targeted or addressable marketing, such as digital and direct mail, play in building the Fidelity brand 
  • Katie’s advice to her younger self 

Connect with Katie on LinkedIn  

Visit Fidelity Bank online 

Check out the Bravely Onward website 

Read about Bravely Onward in The Wichita Eagle 

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