High-performance branding w/ Katie Grover

February 17, 2021 • 00:18:48
High-performance branding w/ Katie Grover
Top Quartile
High-performance branding w/ Katie Grover

Feb 17 2021 | 00:18:48

/

Show Notes

Host Dan Marks and Katie Grover, SVP and Marketing Director at Fidelity Bank,  discuss high-performance branding in the world of community banking, including: 
  • Katie’s definition of “high-performance branding” 
  • How Fidelity’s core values have shaped the bank’s brand 
  • The ideal set of buying personas Fidelity’s brand is crafted to reach 
  • Strategy driving the brand’s visual identity 
  • How customer experience and community involvement help “prove” Fidelity’s brand values 
  • The roles that targeted or addressable marketing, such as digital and direct mail, play in building the Fidelity brand 
  • Katie’s advice to her younger self 

Connect with Katie on LinkedIn  

Visit Fidelity Bank online 

Check out the Bravely Onward website 

Read about Bravely Onward in The Wichita Eagle 

Previous Episode
Next Episode

Other Episodes

Episode 0

September 26, 2023 • 00:27:15
Episode Cover

A leading Chief Digital Officer’s perspective on growth

Description: Doug Peacock, EVP and Chief Digital Officer of Associated Bank, joins Dan Marks to discuss how he is leading a Digital First/Product First...

Listen

Episode 0

October 25, 2023 • 00:37:47
Episode Cover

Using behavioral data to drive member experience improvements

David Eldred, Chief Experience Officer of Solarity Credit Union, joins Dan Marks to discuss how he has used practical behavior-driven data to be a...

Listen

Episode 0

February 01, 2023 • 00:33:17
Episode Cover

The 10-billion-dollar answer – lessons learned from generating tangible results

Tim Keith, CEO at Infusion, joins Dan Marks to discuss what it means to deliver over $10 billion in balances for clients, how that...

Listen