High-performance branding w/ Katie Grover

February 17, 2021 • 00:18:48
High-performance branding w/ Katie Grover
Top Quartile
High-performance branding w/ Katie Grover

Feb 17 2021 | 00:18:48

/

Show Notes

Host Dan Marks and Katie Grover, SVP and Marketing Director at Fidelity Bank,  discuss high-performance branding in the world of community banking, including: 
  • Katie’s definition of “high-performance branding” 
  • How Fidelity’s core values have shaped the bank’s brand 
  • The ideal set of buying personas Fidelity’s brand is crafted to reach 
  • Strategy driving the brand’s visual identity 
  • How customer experience and community involvement help “prove” Fidelity’s brand values 
  • The roles that targeted or addressable marketing, such as digital and direct mail, play in building the Fidelity brand 
  • Katie’s advice to her younger self 

Connect with Katie on LinkedIn  

Visit Fidelity Bank online 

Check out the Bravely Onward website 

Read about Bravely Onward in The Wichita Eagle 

Previous Episode
Next Episode

Other Episodes

Episode 0

January 04, 2022 • 00:18:25
Episode Cover

Key Trends Shaping 2022 Roundtable

Several key thought leaders share their perspective on key trends shaping 2022. Check out the video version of this episode on Youtube. Guests appearing...

Listen

Episode 0

August 04, 2021 • 00:22:16
Episode Cover

A Brand New Chapter for a Bank with 100 years of History w/ Ed Francis

Ed Francis, Chairman of the Board, President and Chief Executive Officer for InBankshares, Corp and InBank, talks with host Dan Marks about the re-invention...

Listen

Episode 0

June 09, 2021 • 00:34:52
Episode Cover

ROI Attribution w/ Tim Keith

Infusion CEO Tim Keith talks ROI tracking and multi-channel attribution amongst the impending “cookie-pocalypse” with host Dan Marks, including:  How do we practically link...

Listen