High-performance branding w/ Katie Grover

February 17, 2021 • 00:18:48
High-performance branding w/ Katie Grover
Top Quartile
High-performance branding w/ Katie Grover

Feb 17 2021 | 00:18:48

/

Show Notes

Host Dan Marks and Katie Grover, SVP and Marketing Director at Fidelity Bank,  discuss high-performance branding in the world of community banking, including: 
  • Katie’s definition of “high-performance branding” 
  • How Fidelity’s core values have shaped the bank’s brand 
  • The ideal set of buying personas Fidelity’s brand is crafted to reach 
  • Strategy driving the brand’s visual identity 
  • How customer experience and community involvement help “prove” Fidelity’s brand values 
  • The roles that targeted or addressable marketing, such as digital and direct mail, play in building the Fidelity brand 
  • Katie’s advice to her younger self 

Connect with Katie on LinkedIn  

Visit Fidelity Bank online 

Check out the Bravely Onward website 

Read about Bravely Onward in The Wichita Eagle 

Previous Episode
Next Episode

Other Episodes

Episode 0

April 28, 2021 • 00:30:41
Episode Cover

How Customer Analytics Drive Promotional Strategies w/ Matt Allen

In this episode, host Dan Marks and Matt Allen, CMO at Flagstar Bank,  discuss using customer analytics to drive a shift in promotional strategies, ...

Listen

Episode 0

November 02, 2022 • 00:28:54
Episode Cover

Key Deposit Management and Pricing Best Practices with Neil Stanley

Neil Stanley, the CEO of CorePoint and a former Bank CEO joins host Dan Marks to talk trends and best practices on liquidity management. ...

Listen

Episode 0

September 15, 2021 • 00:34:55
Episode Cover

How to Build Unbeatable B2B Brands Based on Hundreds of Interviews w/Drew Neisser 

B2B Marketing maven, author, and podcaster Drew Neisser sits with host Dan Marks to discuss some of the marketing guidelines outlined in his new...

Listen