The 10-billion-dollar answer – lessons learned from generating tangible results

Top Quartile

Feb 01 2023 | 00:33:17

00:00 / 00:33:17

Show Notes

Tim Keith, CEO at Infusion, joins Dan Marks to discuss what it means to deliver over $10 billion in balances for clients, how that connects to the Mission, and key lessons learned along the way, grounded in deep analysis of what actually drives tangible results. Key points covered include:

The $10B response balance milestone
What this means for clients and how it connects to our Mission
Lessons learned across four key performance optimization dimensions:
- Audience selection and the capacity/propensity equation
- Offer structure related to product mix
- Creative/positioning
- Channel mix including digital and OTT/CTV
How results are tracked and optimized

Other Episodes

Episode 0

November 30, 2022 • 00:20:04

2022 Lessons Learned and Reflections on a Dynamic Year

Top Quartile brings you a special year end episode bringing back guests from the past year to talk about some of the key lessons...

Episode 0

May 24, 2022 • 00:25:57

How to use Digital Channels to Drive Tangible Growth w/Tim Keith

Tim Keith and Dan Marks provide an introduction and overview of the best practices to actually use Digital Marketing to drive tangible measurable growth....

Episode 0

November 02, 2022 • 00:28:54

Key Deposit Management and Pricing Best Practices with Neil Stanley

Neil Stanley, the CEO of CorePoint and a former Bank CEO joins host Dan Marks to talk trends and best practices on liquidity management. ...